Brendan Schneider Posts
Brendan Schneider spent 28 years inside schools, 26 of them in K-12 admissions, advancement, and marketing. He now leads SchneiderB Media, which helps tuition-charging schools fill their enrollment funnels. He created The MarCom Society and SchoolMarketingCRM, wrote School Marketing The Right Way, and publishes the weekly School Marketing Insider. This piece is adapted from an article on his blog.